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Positioning : the battle for your mind / Al Ries, Jack Trout

By: Contributor(s): Material type: TextTextPublisher: New York : McGraw-Hill, [2001]Description: viii, 213 pagesContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0071373586
Subject(s): Genre/Form:
DDC classification:
  • 659.1
Contents:
What positioning is all about
The assault on the mind
Getting into the mind
Those little ladders in your head
You can't get there from here
Positioning of a leader
Positioning of a follower
Repositioning the competition
The power of the name
The no-name trap
The line-extension trap
When line extension can work
Positioning a company : Xerox
Positioning a country : Belgium
Positioning an island : Jamaica
Position a product : Milk Duds
Positioning a service : Mailgram
Positioning a Long Island bank
Positioning a New Jersey bank
Positioning a ski resort : Stowe
Positioning the Catholic church
Positioning yourself and your career
Positioning your business
Playing the positioning game
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Holdings
Item type Current library Collection Call number Copy number Status Barcode
Book Book Cubao Branch Reference Section Circulation C 659.1 R559p 2001 (Browse shelf(Opens below)) c. 2 Available 125582d
Book Book Main Library Reference Section Circulation C 659.1 R559p 2001 (Browse shelf(Opens below)) c. 1 Available 106249d

Includes index.

What positioning is all about

The assault on the mind

Getting into the mind

Those little ladders in your head

You can't get there from here

Positioning of a leader

Positioning of a follower

Repositioning the competition

The power of the name

The no-name trap

The line-extension trap

When line extension can work

Positioning a company : Xerox

Positioning a country : Belgium

Positioning an island : Jamaica

Position a product : Milk Duds

Positioning a service : Mailgram

Positioning a Long Island bank

Positioning a New Jersey bank

Positioning a ski resort : Stowe

Positioning the Catholic church

Positioning yourself and your career

Positioning your business

Playing the positioning game

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