Includes bibliographical references.

An overview into the study of communication -- Studying communication -- Some basic foundations of research: Some foundations of contemporary social research -- Designing communication research -- Content analysis: Defining content analysis -- Semantic content analysis -- The illustrious history of communication media content analysis design -- Variables and their measures appropriate for structural content analysis -- Reception analysis: The rationale for reception analysis -- Designing reception analysis: Marrying the concern for media form, content and audiences -- Methods of reception analysis -- -- Field research: The interpretive and critical frameworks of field research -- Field research design -- Field research methods -- Data collection methods overlapping with data analysis -- Data analysis procedures -- Observing meetings: A method for studying organizational climate : Trends in organizational climate research -- Studying the organizational climate -- Studying internet communication: Analyzing web pages -- A little internet history -- Some definition of terms -- Internet communications: Medium or message? -- Web content analysis -- Concepts and indicators for web content analysis -- Limitations of the method -- Communication research in the Philippines: Implications for a research agenda : Rationale for an ICT focus in communication research -- A communication research agenda.