Research methods in business studies / Pervez Ghauri, Kjell Grønhaug, Roger Strange
Material type:
TextPublisher: Cambridge : Cambridge University Press, 2020Edition: Fifth editionDescription: xix, 327 pages : illustrationsContent type: - text
- unmediated
- volume
- 9781108708241
- 658
| Item type | Current library | Collection | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|
Book
|
Main Library Reference Section | Reference | R 658 G411r 2020 (Browse shelf(Opens below)) | Room use only | 53002QC |
Browsing Main Library shelves, Shelving location: Reference Section, Collection: Reference Close shelf browser (Hides shelf browser)
| R 658 D819f 2013 Fundamentals of management | R 658 F383b 2018 Business foundations : a changing world | R 658 F562s 2008 Service management : operations, strategy, information technology | R 658 G411r 2020 Research methods in business studies | R 658 G971m 2017 Management : an integrated approach | R 658 J42s 1999 The seven deadly skills of management | R 658 K96h 2022 A handbook of management techniques |
Includes bibliographical references (pages [302]-318) and index.
Part 1. Challenges and ambiguities of business research
Introduction
Research in business studies
Part 2. The research process
The research process
Research problems
Research design
Measurements
Part 3. Implementation
Data collection for qualitative research
Qualitative data analysis
Data collection for quantitative research
Description and preliminary analysis of quantitative data
Multiple regression
Additional methods of quantitative analysis
Cross-cultural research
Writing the final report
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