Library has: pt. 1.

Includes bibliographical references.

Chapter I: the meaning and importance of tourism

Definition of tourism

Meaning of tourist

Elements of travel

Residence of the traveler

Purpose of travel

The nature of a tour

The tourist product

The tourist destination

Tourist services

Characteristics of tourism

Importance of tourism

Chapter II: the history of tourism

Early tourism

Tourism in the medieval period

Tourism during the renaissance and elizabethan eras

Tourism during the industrial revolution

Modern tourism

Origin of tourism in the Philippines

International travel patterns

Factors that favor the growth of tourism

Chapter III: the psychology of travel

The psychology of travel

Travel as a means to satisfy a need and a want

Relationship of needs, wants, and motives

Maslow's theory of motivation and travel motivations

The learning process of a tourist

Effect of consistency and complexity on leisure travel

Classification of travelers based on personality

Classification of travelers based on purpose of travel

Travel constraints

Chapter IV: the economics of tourism

The role of tourism in economic development

Economic impact

Direct and secondary effects

Tourism multiplier

Cost-benifit ratio

Undersirable economic aspects of tourism

How to maximize the economic effect of tourism

Chapter V: the sociology of tourism

The social nature of travel

The social effect of tourism

Socioeconomic variables and their effect on travel

The rise of new travel patterns

Preferences of the International tourist

Types of tourist roles

Social tourism

Chapter VI: tourism and culture

Effects of culture on travel

The importance of cultural tourism

Cultural factors with tourist appeal

Chapter VII: The tourism network and supply components

Tourism components

Tourism supply components

Natural resources

Infrastructure

Hospitality resources

Hospitality training

Transportation

Superstructure

Hotel classification

Restaurants

Chapter VIII: tourism organizations

International organizations

Regional organizations

Role of national organizations in tourism

Professional tourism organizations

Tourism organization in the Philippines

Chapter IX: employment opportunities in tourism

Airlines

Travel agencies

Hotels and motels

Cruise lines

Motorcoaches

Car rental companies

Chapter X: current trends and issues in the tourism and hospitality industry

The bright future of tourism

Issues in tourism

Legal issues

Human Resource issues

Operations issues

Consumer affairs issues