Net gain : expanding markets through virtual communities / John Hagel III, Arthur G. Armstrong
Material type:
TextPublisher: Boston, Massachusetts : Harvard Business School Press, [1997]Description: xv, 239 pages : illustrationsContent type: - text
- unmediated
- volume
- 0875847595
- 658.800285
| Item type | Current library | Collection | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|
Book
|
Sta. Lucia Branch Reference Section | Circulation | C 658.800285 H141n 1997 (Browse shelf(Opens below)) | Available | 126741d |
Browsing Sta. Lucia Branch shelves, Shelving location: Reference Section, Collection: Circulation Close shelf browser (Hides shelf browser)
| C 658.421 H339 1999 Harvard business review on entrepreneurship | C 658.46023 L672c 1997 The consultant's survival guide | C 658.8 H732g 2014 Growth hacker marketing : a primer on the future of PR, marketing, and advertising | C 658.800285 H141n 1997 Net gain : expanding markets through virtual communities | C 658.81 D311c 1999 Close the deal : smart moves for selling | C 658.816 F992p 2010 Pricing for profit : how to command higher prices for your products and services | C 658.827 W335h 2019 Hello, my name is awesome : how to create brand names that stick |
Includes bibliographical references (pages 221-224) and index.
Part I. The real value of virtual communities
The race belongs to the swift
Reversing markets: how customers gain
The new economics of virtual communities
The shape of things to come
Part II. Building a virtual community
Choosing the way in
Laying the foundation: getting to critical mass
The gardener's touch: managing organic growth
Equipping the community: choosing the right technology
Part III. Positioning to win the broader game
Rethinking functional management
Reshaping markets and organizations management agenda
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