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The customer-driven company : moving from talk to action / Richard C. Whiteley

By: Material type: TextTextPublisher: Reading, Massachusetts : Addison-Wesley Publishing, [1991]Description: 308 pagesContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0201570904
Subject(s): DDC classification:
  • 658.812
Contents:
Create a customer-keeping vision
Saturated your company with the voice of the customer
Go to school on the voice of the customer
Go to school on the winners
Liberate your customer champions
Smash the barriers to customer-winning performance
Measure, measure, measure
Walk the talk
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Includes index.

Create a customer-keeping vision

Saturated your company with the voice of the customer

Go to school on the voice of the customer

Go to school on the winners

Liberate your customer champions

Smash the barriers to customer-winning performance

Measure, measure, measure

Walk the talk

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