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Health communication : theoretical and critical perspectives / Ruth Cross, Sam Davis and Ivy O'Neil

By:

Cross, Ruth [author]

Contributor(s):

Material type: Text

TextPublisher: Cambridge : Polity Press, 2017Description: xi, 236 pagesContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9780745697734

Subject(s):

DDC classification:

362.1

Contents:

Part I. Theoretical perspectives

1. Introduction to health communication : theoretical and critical perspectives

2. Communication theory

3. Educational theory

4. Psychological theory

Part II. Key topics

5. Methods and media

6. Social marketing

7. Health literacy

Part III. Issues and challenges

8. Challenges in health communication and behaviour change

9. The politics of health communication and behaviour change

10. Looking to the future

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Book	Main Library Reference Section	Reference	R 362.1 C951h 2017 (Browse shelf(Opens below))	Room use only	50881QC

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Includes bibliographical references (pages 192-226) and index.