Includes index.

Part one. Prerequisites for relentless growth

What business are you really in?

Never-ending discipline

Have positive passion

Snap the rubber band syndrome

What's going on behind your back?

Part two. Roles of a leader

Support your people and hold 'em accountable

Give them the power

Rise above the battlefield

Explain your movie

Be real

Part three. Master the basics

Sweat the small stuff

Who do you want on your bus?

Keep your board strong and informed

Intangibles matter most

Part four. Marketing, marketing, marketing

Find the revolution before it finds you

Your brand is you

Serve the customer

Put design into everything you do

Part five. Leading your culture

Be there

Keep your balance

Remember who you are

Mergers and acquisitions done right

Conclusion : making relentless progress