Principles of advertising : a global perspective
Material type:
TextPublisher: New York : Haworth Press, [2005]Edition: Second editionDescription: xxi, 427 pages : illustrationsContent type: - text
- unmediated
- volume
- 9780789023001
- 659.1
| Item type | Current library | Collection | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|
Book
|
Main Library Reference Section | Reference | R 659.1 L479p 2005 (Browse shelf(Opens below)) | Room use only | 32625QC |
Browsing Main Library shelves, Shelving location: Reference Section, Collection: Reference Close shelf browser (Hides shelf browser)
| R 658.872 Si617s 2020 Social media marketing for dummies | R 659 V291p 2023 Public relations & advertising : learning, earning techniques | R 659.1 D776c 2011 Creative strategy in advertising | R 659.1 L479p 2005 Principles of advertising : a global perspective | R 659.144 K45s 2012 Social media marketing for dummies : elearning kit | R 659.19 C782f 2016 Fashion promotion in practice | R 659.2 N558p 2011 Public relations writing : form and style |
Includes bibliographical references and index.
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