The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly

By: Material type: TextTextPublisher: Hoboken, NJ : John Wiley & Sons, [2015]Edition: Fifth editionDescription: xxi, 458 pagesContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781119070481
Other title:
  • The new rules of marketing and PR [Other title]
Subject(s): DDC classification:
  • 658.872
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