Principles of marketing (Record no. 6126)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01132nam a22003737a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20231110153217.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 161201b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9712307638 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | QCPL |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Medina, Roberto G. |
| 245 ## - TITLE STATEMENT | |
| Title | Principles of marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Manila : |
| Name of publisher, distributor, etc. | Rex Book Store, |
| Date of publication, distribution, etc. | ©1990 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 197 pages : |
| Other physical details | illustrations |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical and index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | An overview of marketing |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Markets and market segmentation |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Marketing research and information systems |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | The product |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | The price |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Channels of distribution |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Physical distribution |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Retailing and wholesaling |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Personal selling |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Advertising, publicity and sales promotion |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Services marketing and nonbusiness marketing |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | International marketing |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Marketing planning and control |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Marketing and society |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Business & money |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Lost status | Library use only | Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Room use only | Filipiniana | Main Library | Main Library | Filipiniana Section | 11/13/2002 | Purchased | 128.00 | 02-464 | F 658.8 M491p 1990 | 14260QC | c. 1 | Book |