Marketing management (Record no. 453)

MARC details
000 -LEADER
fixed length control field 00790nam a22002777a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20231110153102.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 150729s2009 si a|||| |||| 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789810698867
040 ## - CATALOGING SOURCE
Transcribing agency QCPL
Description conventions rda
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip
Relator term author
245 10 - TITLE STATEMENT
Title Marketing management
Statement of responsibility, etc. / Philip Kotler, Kevin Lane Keller
250 ## - EDITION STATEMENT
Edition statement 13th edition
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Singapore :
Name of producer, publisher, distributor, manufacturer Pearson Education South Asia,
Date of production, publication, distribution, manufacture, or copyright notice [2009]
300 ## - PHYSICAL DESCRIPTION
Extent 816 pages :
Other physical details illustrations
336 ## - Content Type
Source rdacontent
Content type term text
337 ## - MEDIA TYPE
Source rdamedia
Media type term unmediated
338 ## - Carrier Type
Source rdacarrier
Carrier type term volume
500 ## - GENERAL NOTE
General note Includes index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Management
655 ## - INDEX TERM--GENRE/FORM
Source of term lcgft
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Business & money
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Keller, Kevin Lane
Relator term author
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Holdings
Lost status Library use only Collection code Permanent Location Current Location Shelving location Date acquired Source of acquisition Full call number Barcode Koha item type
    Circulation Cubao Branch Cubao Branch Reference Section 07/29/2015 Donation R 658.8 K87m 2009 110794d Book