Innovations in digital branding and content marketing (Record no. 22105)

MARC details
000 -LEADER
fixed length control field 01210nam a2200313 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240306094015.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS
fixed length control field m|||||o||d| 00| 0
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr || auc||a|a
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 240229s2021 paua sb 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781799844211
040 ## - CATALOGING SOURCE
Transcribing agency QCPL
245 00 - TITLE STATEMENT
Title Innovations in digital branding and content marketing
Statement of responsibility, etc. / Subhankar Das, Subhra Rani Mondal, editors
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Hershey, Pennsylvania :
Name of producer, publisher, distributor, manufacturer Business Science Reference,
Date of production, publication, distribution, manufacture, or copyright notice [2021]
300 ## - PHYSICAL DESCRIPTION
Extent 1 online resource :
Other physical details illustrations
336 ## - CONTENT TYPE
Source rdacontent
Content type term text
337 ## - MEDIA TYPE
Source rdamedia
Media type term computer
338 ## - CARRIER TYPE
Source rdacarrier
Carrier type term online resource
490 ## - SERIES STATEMENT
Series statement Advances in marketing, customer relationship management, and e-services
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
General subdivision Research
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Internet marketing
General subdivision Research
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing research
General subdivision Technological innovations
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Business & money
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Das, Subhankar
9 (RLIN) 12012
Relator term editor
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Mondal, Subhra Rani
9 (RLIN) 12013
Relator term editor
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier https://go.gale.com/ps/i.do?p=GVRL&sw=w&u=phqcpl&v=2.1&it=etoc&id=GALE%7C658C&sid=bookmark-GVRL
Host name Login to Gale eBooks
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Gale eBook
Holdings
Library use only Collection code Permanent Location Current Location Date acquired Source of acquisition Koha item type
  Electronic Resources Accessible online Accessible online 01/19/2024 Purchased Gale eBook