MARC details
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02337nam a2200421 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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20250127151254.0 |
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| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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cr || auc||a|a |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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230712s2023 enka sb 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781003134176 |
| Qualifying information |
PDF |
| 040 ## - CATALOGING SOURCE |
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| Transcribing agency |
QCPL |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
658.8 |
| 245 04 - TITLE STATEMENT |
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| Title |
The dynamics of influencer marketing |
| Remainder of title |
: a multidisciplinary approach |
| Statement of responsibility, etc. |
/ edited by José M. Álvarez-Monzoncillo |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
London : |
| Name of producer, publisher, distributor, manufacturer |
Routledge, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2023 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 online resource (ix, 210 pages) : |
| Other physical details |
illustrations |
| 336 ## - CONTENT TYPE |
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| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
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| Source |
rdamedia |
| Media type term |
computer |
| 338 ## - CARRIER TYPE |
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| Source |
rdacarrier |
| Carrier type term |
online resource |
| 490 ## - SERIES STATEMENT |
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| Series statement |
Routledge studies in marketing, |
| Volume/sequential designation |
24 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Making use of digital methods to study influencer marketing / Prince Chacko Johnson, Christian Sandström |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
The marketing of UGC, media industries and business influence : the Hydra of Lerna and the sword of Heracles / José M. Álvarez-Monzoncillo, Marina Santín |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
The power of algorithms and keys of participation / José Esteves |
| 505 0# - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Reviewing the commercial and social impact of social media influencers / Chen Lou, Tiffany Chee, Xuan Zhou |
| 505 0# - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
The evolution of the influence business / Antonio Baraybar Fernández |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Influencer marketing dynamics : the roles of social engagement, trust, and influence / Sylvia Chan-Olmsted, Hyehyun Julia Kim |
| 505 0# - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
How Instagram and YouTube users share news : algorithms, monetization and visibility on social media / Jonathon Hutchinson, Tim Dwyer |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
A cross-pollination of fame? : star athletes and influencers on Instagram / Emilio Fernández Peña, Natividad Ramajo, Adolfo Nieto |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Crowd influences in branded communities : the case of crossfit / Anne Morawietz, Adele Berndt, Tomas Müllern |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Three key practices of image building in entrepreneurial identity work of freelance journalists / Sven-Ove Horst, Toon Brouwers |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Influence (Psychology) |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
Business & money |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Álvarez-Monzoncillo, José M. |
| Relator term |
editor |
| 9 (RLIN) |
9583 |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
https://drive.google.com/file/d/1VZjbL-fpmKBnL44_kbsMpwt704t8PRg5/view?usp=drive_link |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
eBook (Free & Open Access) |