Brand manners (Record no. 19836)

MARC details
000 -LEADER
fixed length control field 02801nam a22007697a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20231110153604.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230704s2001 enka b 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0471496065
040 ## - CATALOGING SOURCE
Transcribing agency QCPL
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Pringle, Hamish
Relator term author
245 10 - TITLE STATEMENT
Title Brand manners
Remainder of title : how to create the self-confident organisation to live the brand
Statement of responsibility, etc. / Hamish Pringle and William Gordon
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Chichester :
Name of producer, publisher, distributor, manufacturer John Wiley & Sons,
Date of production, publication, distribution, manufacture, or copyright notice [2001]
300 ## - PHYSICAL DESCRIPTION
Extent xiv, 314 pages :
Other physical details illustrations
336 ## - Content Type
Source rdacontent
Content type term text
337 ## - MEDIA TYPE
Source rdamedia
Media type term unmediated
338 ## - Carrier Type
Source rdacarrier
Carrier type term volume
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (pages [299]-302) and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Part I. The brand manners book of life
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note 'Manners Maketh man'
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Customers--the brand promise and individual brand manners
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Corporations--happy surprises
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note The Tesco story
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Part II. The brand manners ways
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note The self-confident organisation
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Brand manners approach
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Brand manners in action
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note The orange story
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Part III. The brand manners improvement
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Section I. Individual behaviours
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Conditions creates brands
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note How boundaries create self-confidence
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Making the most of habits
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Reducing stress in the organisation
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Section II. Encounters
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Being ready to defend the brand
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Minimising corporate distance
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Managing the irrational
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note How trust fits in
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Section III. The brand promise
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note High tech, high touch in branding
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Dealing with the new consumerism
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note How brand problems can be part of the solution
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Protecting the brand
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Section IV. 'Happy surprises'
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note How defining gestures build brands
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Really listening adds real value
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note The power of customer pledges
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Moments of truth
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Section V. 'Feeling good'
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Defining outstanding customers service
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note The importance of under-promising and over-delivering
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note How enabled employees can deliver for customers
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Recruiting in line with the brand's values
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Part IV. The brand manners how-to guides
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note The chief executive officer
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note The marketing director
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note The employee
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Management
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Customers
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand name products
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Business & money
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Gordon, William
Relator term author
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Holdings
Lost status Library use only Collection code Permanent Location Current Location Shelving location Date acquired Source of acquisition Full call number Barcode Koha item type
    Circulation Project 8 Branch Project 8 Branch Reference Section 05/15/2023 Donation C 658.827 P957b 2001 127266d Book