The portable MBA in marketing (Record no. 19322)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02044nam a2200457 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20231110153544.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230522s1992 nyua b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 047154728X |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | QCPL |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hiam, Alexander |
| Relator term | author |
| 245 14 - TITLE STATEMENT | |
| Title | The portable MBA in marketing |
| Statement of responsibility, etc. | / Alexander Hiam, Charles D. Schewe |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | New York : |
| Name of producer, publisher, distributor, manufacturer | John Wiley & Sons, |
| Date of production, publication, distribution, manufacture, or copyright notice | [1992] |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv, 464 pages : |
| Other physical details | illustrations |
| 336 ## - Content Type | |
| Source | rdacontent |
| Content type term | text |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | unmediated |
| 338 ## - Carrier Type | |
| Source | rdacarrier |
| Carrier type term | volume |
| 490 ## - SERIES STATEMENT | |
| Series statement | Portable MBA series |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references (pages 451-452) and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part 1. The marketing concept |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | The essence of marketing : the customer first, last, and always |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Planning : using tested concepts and new ideas for marketing strategy |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | The marketing environment : understanding forces you can't always control |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | The international challenge : going global with the flying pigeon bicycle group |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part 2. Marketing knowledge |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Marketing research and information : figuring out what the customer wants |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Profiling markets and forecasting sales : the art and science behind the numbers |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Understanding buyer behavior : customers on the couch |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part 3. The tools of marketing |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Segmentation, targeting, positioning : from mass marketing to one-on-one with the customer |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Product development : the business of innovation |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Product management : birth, death, and resurrection |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | The nature of pricing : making money and capturing the customer |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Place and time—the distribution function : innovative guidelines for profitability |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Promotion : the many faces of marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Management |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Business & money |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Schewe, Charles D. |
| Relator term | author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Lost status | Library use only | Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Full call number | Barcode | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Circulation | Sagana Homes I Branch | Sagana Homes I Branch | Reference Section | 03/07/2023 | Donation | C 658.8 H623p 1992 | 126736d | Book |