The successful marketing plan (Record no. 17815)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01995nam a22006377a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20231110153524.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230125s2012 nyua 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780071745574 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | QCPL |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Heibing, Roman G. |
| Titles and words associated with a name | Jr. |
| Relator term | author |
| 245 14 - TITLE STATEMENT | |
| Title | The successful marketing plan |
| Remainder of title | : how to create dynamic, results-oriented marketing |
| Statement of responsibility, etc. | / Roman G. Hiebing, Jr., Scott W. Cooper, and Steven J. Wehrenberg |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Fourth edition |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | New York : |
| Name of producer, publisher, distributor, manufacturer | McGraw-Hill, |
| Date of production, publication, distribution, manufacture, or copyright notice | [2012] |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxvi, 566 pages : |
| Other physical details | illustrations |
| 336 ## - Content Type | |
| Source | rdacontent |
| Content type term | text |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | unmediated |
| 338 ## - Carrier Type | |
| Source | rdacarrier |
| Carrier type term | volume |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part I. Business review insights |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | What you'll need to know, part 1 |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | What you'll need to know, part 2 |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Problems and opportunities |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part II. Brand platform and plan objectives |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Scope |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Targets |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Positioning |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Sales objectives |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Marketing objectives |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Communication objectives |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Message strategy |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Umbrella strategy |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part III. Tactical plans |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Product, naming, and packaging |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Pricing |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Distribution |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Personal selling |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Advertising content |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Promotions |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Advertising media |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Interactive communications |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Merchandising |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Public relations |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | IV. Evaluation |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Budget, payback, and calendar |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Execution |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Budget, payback, and calendar |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Execution |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Plan evaluation |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Planning |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Business & money |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Cooper, Scott W. |
| Relator term | author |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Wehrenberg, Steven J. |
| Relator term | author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Lost status | Library use only | Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Circulation | Cubao Branch | Cubao Branch | Reference Section | 01/12/2023 | Donation | 2025.00 | C 658.802 H465s 2012 | 125179d | Book |