MARC details
| 000 -LEADER |
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| fixed length control field |
02316nam a22006137a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20231110153407.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
211116s2016 enka|||| b||| 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781473904019 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
QCPL |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
658.8001 |
| 245 00 - TITLE STATEMENT |
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| Title |
Marketing theory |
| Remainder of title |
: a student text |
| Statement of responsibility, etc. |
/ edited by Michael J. Baker & Michael Saren |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
3rd edition |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
London : |
| Name of producer, publisher, distributor, manufacturer |
SAGE Publications, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2016 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xix, 520 pages : |
| Other physical details |
illustrations |
| 336 ## - Content Type |
|---|
| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - Carrier Type |
|---|
| Source |
rdacarrier |
| Carrier type term |
volume |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Part one : overview of marketing theory |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
1. Marketing : philosophy or function? |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
2. Marketing theory |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
3. A history of historical research in marketing |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
4. Marketing ethics |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Part two : disciplinary underpinnings of marketing theory |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
5. The economics basis of marketing |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
6. The psychological basis of marketing |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
7. The sociological basis of marketing |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
8. Cultural aspects of marketing |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Part three : theories of marketing management and strategy |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
9. The marketing mix - a helicopter view |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
10. Marketing strategy |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
11. Market segmentation and segment strategy |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Part four : theoretical sub-areas of marketing |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
12. Consumer behaviour |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
13. Marketing communications in a digital world |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
14. Theories of value and brand equity |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
15. Innovation and new product development |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
16. Relationships and networks |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
17. Theories of retailing |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Part five : theories of service in marketing |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
18. The new service marketing |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
19. Service-dominant logic |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Part six : marketing theory, society and the environment |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
20. Social marketing theory |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
21. Sustainable marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Philosophy |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
History |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
Business & money |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Baker, Michael J. |
| Relator term |
editor |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Saren, Michael |
| Relator term |
editor |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Book |