MARC details
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| fixed length control field |
03163nam a22006017a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20231103135323.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS |
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m|||||o||d| 00| 0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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cr || auc||a|a |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
210318s2017 gw a||||sb||| 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9783832543785 |
| 040 ## - CATALOGING SOURCE |
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| Transcribing agency |
QCPL |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| 9 (RLIN) |
1181 |
| Personal name |
Wróblewski, Łukasz |
| Relator term |
author |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Culture management |
| Remainder of title |
: strategy and marketing aspects |
| Statement of responsibility, etc. |
/ Łukasz Wróblewski ; foreword by Bonita M. Colb |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Berlin : |
| Name of producer, publisher, distributor, manufacturer |
Logos Verlag Berlin, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2017 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 online resource (191 pages) : |
| Other physical details |
illustrations |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
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| Source |
rdamedia |
| Media type term |
computer |
| 338 ## - CARRIER TYPE |
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| Source |
rdacarrier |
| Carrier type term |
online resource |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Chapter 1. The meaning and essence of the cultural sector |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Culture and its divisions |
| 505 0# - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Relationships between culture, cultural industries, and creative industries |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Typology of cultural institutions |
| 505 0# - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Culture and its industries as factors stimulating socio-economic development |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Chapter 2. Conditions for the development of marketing in organizations in the cultural sector |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Conditions for the application of marketing in culture and cultural industries |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
The concept and objectives of marketing in culture |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Typical objections to marketing in culture |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Model of the marketing concept in the cultural sector |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Chapter 3. Strategic and marketing planning in cultural institutions |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
The role and importance of mission in cultural institutions |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Strategic objectives and the main directions of development of cultural entities |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Market segmentation in the cultural sector |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Choosing a course of action and marketing instruments |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Models of marketing strategies of cultural institutions in relation to specified target markets |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Problems with the implementation of marketing strategy in entities of the cultural sector |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Chapter 4. Marketing strategies based on relationships with key market participants |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
The process of forming relationships |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Shaping relationships with consumers of the cultural offer |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Developing relationships with donors |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Developing relationships with employees |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Chapter 5. New media and technology in strategic activities of cultural organizations |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Websites in the marketing activities of cultural organizations |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Social media as a tool for marketing communication among entities of the cultural sector |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Possibilities of using holograms and virtual advisors in the cultural sector |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Virtual tours as a modern form of presentation of cultural institutions |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Mobile applications in the cultural sector - case studies |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Culture |
| 655 ## - INDEX TERM--GENRE/FORM |
|---|
| Genre/form data or focus term |
Electronic Books |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Host name |
library.oapen.org |
| Uniform Resource Identifier |
https://library.oapen.org/bitstream/handle/20.500.12657/46237/external_content.pdf?sequence=1 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
eBook (Free & Open Access) |