Principles of marketing (Record no. 10440)
[ view plain ]
000 -LEADER | |
---|---|
fixed length control field | 00686nam a22002417a 4500 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | OSt |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20231110153313.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 180522t2013 enka|||| b||| 001 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780273779827 |
040 ## - CATALOGING SOURCE | |
Transcribing agency | QCPL |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8 |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Kotler, Philip |
245 ## - TITLE STATEMENT | |
Title | Principles of marketing |
Statement of responsibility, etc. | / Philip Kotler and Gary Armstrong |
250 ## - EDITION STATEMENT | |
Edition statement | 14th edition |
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
Place of production, publication, distribution, manufacture | Harlow : |
Name of producer, publisher, distributor, manufacturer | Pearson Education, |
Date of production, publication, distribution, manufacture, or copyright notice | ©2013 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 636 pages : |
Other physical details | illustrations |
500 ## - GENERAL NOTE | |
General note | Horizon edition. |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc | Includes bibliographical references (pages R1-R24) and index. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing |
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
Topical term or geographic name as entry element | Business & money |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Armstrong, Gary |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Koha item type | Book |
Lost status | Library use only | Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Full call number | Barcode | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|
Circulation | Lagro Branch | Lagro Branch | Reference Section | 04/23/2018 | Donation | R 658.8 K87p 2013 | 115552d | Book |