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Predictably irrational : the hidden forces that shape our decision

Ariely, Dan

Predictably irrational : the hidden forces that shape our decision - Revised and expanded edition - xx, 348 pages

Includes bibliographical references (pages [338]-398).

ISBN: 9780062018205

Subjects--Topical Terms:
Economics--Psychological aspects
Decision making
Consumer behavior

Index Terms--Genre/Form:

Dewey Class. No.: 330

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