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International and global marketing : concepts and cases

International and global marketing : concepts and cases / [edited by] Taylor W. Meloan, John L. Graham - 2nd ed. - xvi, 439 p. : ill.

Includes bibliographical references.

ISBN: 0256218943

Subjects--Topical Terms:
Export marketing

Index Terms--Genre/Form:

Dewey Class. No.: 658.8

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