The 6 imperatives of marketing : lessons from the world's best companies
Magrath, Allan J.
The 6 imperatives of marketing : lessons from the world's best companies - 196 p.
Includes index.
0814450423
Marketing
Consumer satisfaction
658.8
The 6 imperatives of marketing : lessons from the world's best companies - 196 p.
Includes index.
0814450423
Marketing
Consumer satisfaction
658.8