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The secrets of word-of-mouth marketing : how to trigger exponential sales through runaway word of mouth

Silverman, George

The secrets of word-of-mouth marketing : how to trigger exponential sales through runaway word of mouth / George Silverman - xii, 258 pages

ISBN: 0814470726

Subjects--Topical Terms:
Word-of mouth advertising
Marketing

Index Terms--Genre/Form:

Dewey Class. No.: 658.8

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