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Bringing technology to market : trends, cases, solutions

Bringing technology to market : trends, cases, solutions / edited by Olaf Plotner and Robert E. Spekman - 235 pages : illustrations

Includes bibliographical references and index.

ISBN: 9783527502707

Subjects--Topical Terms:
Marketing
Technology--Marketing

Index Terms--Genre/Form:

Dewey Class. No.: 658.8

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