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Essentials of strategic management : the quest for competitive advantage

Gamble, John E.

Essentials of strategic management : the quest for competitive advantage / John E. Gamble, Arthur A. Thompson, Jr. - 2nd ed. - xxxi, 557 p. : col. ill.

Includes bibliographical references and indexes.

ISBN: 9780078137143

Subjects--Topical Terms:
Strategic planning
Business planning

Index Terms--Genre/Form:

Dewey Class. No.: 658.4012

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