Focus groups : theory and practice

Stewart, David W.

Focus groups : theory and practice / David W. Stewart, Prem N. Shamdasani, Dennis W. Rook - Second edition - xii, 188 pages - Applied social research methods series, volume 20 .

Includes bibliographical references (pages 167-176) and index.

0761925821


Focused group interviewing
Social sciences--Research--Methodology

300.723