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Programming for TV, radio, and the Internet : strategy, development, and evaluation

Perebinossoff, Philippe

Programming for TV, radio, and the Internet : strategy, development, and evaluation / Philippe Perebinossoff, Brian Gross, Lynne S. Gross - xx, 324 pages : illustrations

Includes bibliographical references and index.

ISBN: 0240806824

Subjects--Topical Terms:
Broadcasting--Planning
Television programs--Planning
Radio programs--Planning
Webcasting--Planning

Index Terms--Genre/Form:

Dewey Class. No.: 791.440236

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