The psychology for entrepreneurship

The psychology for entrepreneurship / edited by Sandeep Sharma - viii, 325 pages : illustrations

Includes bibliographical references (pages [321]-322) and index.

Introduction Entrepreneurship Entrepreneurship and human motivation Problems faced by small business in public enterprises Successful behaviour in entrepreneurship The entrepreneurship consumer psychology The psychology of incentives : making executive pay work New immigrant entrepreneurs Innovative entrepreneurship and economic growth Women entrepreneurship : growth and development

9789352697502


Entrepreneurship--Psychological aspects

338.04019