Esports and the media : challenges and expectations in a multi-screen society

Esports and the media : challenges and expectations in a multi-screen society / edited by Angel Torress-Toukoumidis - 1 online resource (118 pages) : illustrations - Routledge focus on digital media and culture .

Includes bibliographical references and index.

Part I. Overview E-sports in the entertainment industry : an overview Part II. Media platforms and Esports The social media impact of Esports : the case of Esports on Facebook Part III. Communicative globalization of Esports Live-streaming culture in the Esports community Marketing strategies for Esports Comparative study of the transmedia element in Esports : America, Europe, and Asia How the negative public view of videogames threatens Esports sponsors Communication experts' perspective on Esports

9781003273691


eSports (Contests)
Video games
Internet games