The greatest business decisions of all time : how Apple, Ford, IBM, Zappos, and others made radical choices that changed the course of business

Harnish, Verne

The greatest business decisions of all time : how Apple, Ford, IBM, Zappos, and others made radical choices that changed the course of business / by Verne Harnish and the editors of Fortune ; foreword by Jim Collins - 207 pages

Apple brings back Steve Jobs / by Adam Lashinsky How free shipping saved Zappos / by Jennifer Reingold Why Samsung lets its stars goof off / by Nicholas Varchaver At Johnson & Johnson, the shareholder come last / by Timothy K. Smith Why daydreaming pays off big at 3M / by Geoff Colvin How Intel got consumers to love chips / by David A. Kaplan Softsoap's blocking decision / by Brian O'Keefe Toyota pursues zero defects / by Alex Taylor III Extreme customer service at Nordstrom / by Geoff Colvin Tata takes the sting out of a painful situation / by Geoff Colvin Boeing bets big on the 707 / by Adam Lashinsky IBM's operation bear hug / by Adam Lashinsky Wal-Mart creates the 6 a.m. meeting / by Hank Gilman Eli Whitney : is your business in trouble? Pivot! / by Geoff Colvin Henry Ford doubles workers' wages / by Alex Taylor III

9781603200592


Decision making
Decision making
Corporate turnarounds--Management

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