Guide to entrepreneurship

Gilles, Alexander

Guide to entrepreneurship / Alexander Gilles and Reuben Mondejar - vi, 262 pages : illustrations

Includes indexes.

The entrepreneurial environment The entrepreneur Factors to be overcome The ins and outs of entrepreneurship The business plan New venture financing The moment of birth Advertising & marketing Creativity Young entrepreneurs Buying or franchising a business Women entrepreneurs Intrapreneurship / legal business structure / home-based business Globalization and entrepreneurship

9715542018


Entrepreneurship

338.04