HBR guide to persuasive presentations
Duarte, Nancy
HBR guide to persuasive presentations / Nancy Duarte - xvii, 229 pages : illustrations - Harvard business review guides .
Includes index.
Audience : know your audience and build empathy Message : develop persuasive content Story : use storytelling principles and structure to engage your audience Media : identify the best modes of communicating your message Slides : conceptualize and simplify the display of information Delivery : delivery your presentation authentically Impact : measure and increase your presentation's impact on your audience
9781422187104
Business presentations
Persuasion (Psychology)
658.452
HBR guide to persuasive presentations / Nancy Duarte - xvii, 229 pages : illustrations - Harvard business review guides .
Includes index.
Audience : know your audience and build empathy Message : develop persuasive content Story : use storytelling principles and structure to engage your audience Media : identify the best modes of communicating your message Slides : conceptualize and simplify the display of information Delivery : delivery your presentation authentically Impact : measure and increase your presentation's impact on your audience
9781422187104
Business presentations
Persuasion (Psychology)
658.452