Strategic management
Kennedy, Reed
Strategic management / adapted by Reed Kennedy, with Eli Jamison [and five others] - 1 online resource (343 pages) : color illustrations
Includes bibliographical references.
Chapter 1. Mastering strategy : art and science Chapter 2. Assessing organizational performance Chapter 3. Evaluating the external environment Chapter 4. Evaluating the internal environment Chapter 5. Synthesis of strategic issues and analysis Chapter 6. Selecting business-level strategies Chapter 7. Innovation strategies Chapter 8. Selecting corporate-level strategies Chapter 9. Competing in international markets Chapter 10. Executing strategy through organizational design Chapter 11. Leading an ethical organization : corporate governance, corporate ethics, and social responsibility
1949373967
Strategic planning
Electronic Books
Strategic management / adapted by Reed Kennedy, with Eli Jamison [and five others] - 1 online resource (343 pages) : color illustrations
Includes bibliographical references.
Chapter 1. Mastering strategy : art and science Chapter 2. Assessing organizational performance Chapter 3. Evaluating the external environment Chapter 4. Evaluating the internal environment Chapter 5. Synthesis of strategic issues and analysis Chapter 6. Selecting business-level strategies Chapter 7. Innovation strategies Chapter 8. Selecting corporate-level strategies Chapter 9. Competing in international markets Chapter 10. Executing strategy through organizational design Chapter 11. Leading an ethical organization : corporate governance, corporate ethics, and social responsibility
1949373967
Strategic planning
Electronic Books