Strategic management : creating competitive advantages

Dess, Gregory G.

Strategic management : creating competitive advantages / Gregory G. Dess, G. T. Lumpkin - International edition - xxi, 455 pages : illustrations

Includes bibliographical references and indexes.

Strategic analysis Strategic management : creating competitive advantages Analyzing the external environment of the firm Assessing the internal environment of the firm Recognizing a firm's intellectual assests : moving beyond a firm's tangible resources Strategy formulation Business-level strategy : creating and sustaining competitive advantages Corporate-level strategy : creating value through diversification Internation strategy : creating value in global markets The Internet and e-commerce : creating value through e-business strategies Strategy implementation Implementing strategy : achieving effective strategic control Implementing strategy : creating effective organizational designs Effective strategic leadership : creating a learning organization and an ethical organization Effective strategic leadership : fostering corporate entrepreneurship and new venture creation Case analysis Analyzing strategic management cases

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Strategic planning
Strategic planning--Case studies

658.4012