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International marketing

Cateora, Philip R.

International marketing / Philip R. Cateora, John L. Graham - Thirteenth edition - xxxii, 702 pages : color illustrations

Includes bibliographical references and index.

ISBN: 9780071274722

Subjects--Topical Terms:
Export marketing
International business enterprises

Index Terms--Genre/Form:

Dewey Class. No.: 658.848

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