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Basic marketing : a global-managerial approach

Cannon, Joseph P.

Basic marketing : a global-managerial approach / Joseph P. Cannon, William D. Perreault, Jr., E. Jerome McCartht - xxxvi, 790 pages : illustrations

Includes bibliographical references and index.

ISBN: 9780071275422

Subjects--Topical Terms:
Marketing--Management

Index Terms--Genre/Form:

Dewey Class. No.: 658.8

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