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Research methods in business studies / Pervez Ghauri, Kjell Grønhaug, Roger Strange

By: Contributor(s): Material type: TextTextPublisher: Cambridge : Cambridge University Press, 2020Edition: Fifth editionDescription: xix, 327 pages : illustrationsContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781108708241
Subject(s): DDC classification:
  • 658
Contents:
Part 1. Challenges and ambiguities of business research
Introduction
Research in business studies
Part 2. The research process
The research process
Research problems
Research design
Measurements
Part 3. Implementation
Data collection for qualitative research
Qualitative data analysis
Data collection for quantitative research
Description and preliminary analysis of quantitative data
Multiple regression
Additional methods of quantitative analysis
Cross-cultural research
Writing the final report
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Holdings
Item type Current library Collection Call number Status Barcode
Book Book Main Library Reference Section Reference R 658 G411r 2020 (Browse shelf(Opens below)) Room use only 53002QC

Includes bibliographical references (pages [302]-318) and index.

Part 1. Challenges and ambiguities of business research

Introduction

Research in business studies

Part 2. The research process

The research process

Research problems

Research design

Measurements

Part 3. Implementation

Data collection for qualitative research

Qualitative data analysis

Data collection for quantitative research

Description and preliminary analysis of quantitative data

Multiple regression

Additional methods of quantitative analysis

Cross-cultural research

Writing the final report

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